SOCIAL MEDIA
@SPACESTREAM

Building social systems & experiences that connect brands and people through shared interactions.

SOCIAL MEDIA
@SPACESTREAM

Building social systems & experiences that connect brands and people through shared interactions.

OUR POV

The ability to reach consumers of every age and walk of life has helped social media become one of the most powerful factors in purchasing decisions. Social media has accelerated the speed of human interactions, and for this reason your brand’s ability to keep up in this environment is extremely important for long-term success.

This is why we use data and research to drive content topics and focus for all branding messages we craft. With this as our foundation, we are able to forge memorable and exciting connections that amplify results across earned, owned and paid channels.

OUR POV

The ability to reach consumers of every age and walk of life has helped social media become one of the most powerful factors in purchasing decisions. Social media has accelerated the speed of human interactions, and for this reason your brand’s ability to keep up in this environment is extremely important for long-term success.

This is why we use data and research to drive content topics and focus for all branding messages we craft. With this as our foundation, we are able to forge memorable and exciting connections that amplify results across earned, owned and paid channels.

EXPERTISE

Strategy & Research
Listening – Engagement
Influence – Engagement

Creative Campaigns
Content Development / Production
Operational Strategy

Community Planning & Management
Media Amplification
Analytics & Reporting

DATA DRIVEN NETWORKS

Friends, relatives, news publications, celebrities, and brands all compete simultaneously for the social consumer’s attention. In order to rise above the noise, we determine what value your brand can provide to its audience; what will make them stop, notice, and react to content we create for them? Answering that begins with a deep look into how consumers are gathering, communicating, and consuming information in the digital stream, and then using that information to guide and adjust activity across your network.

OWNED:

What differentiates your brand from the competition and offers benefits to customers? How are we communicating the brand’s message within each social channel?

EARNED:

How are we driving engagement, and conversation among customers, supporters and influentials?

PAID:

Who is the right audience, at the right price, at the right time? What can we do to reach and interact with new audiences?

We achieve the best results possible by integrating each of these segments into a well organized strategy that supports a single shared objective. Using data and analytics, we then create guidelines to optimize the network in real-time and track success against the brand’s marketing objectives.

THE FUNDAMENTALS OF SOCIAL MEDIA

CREATIVE CAMPAIGNS

Constructing social campaigns and rich brand experiences that drive consumer engagement through unique content and creative process.

STRATEGY & RESEARCH

Objective-driven social strategies, fueled by research, that integrates owned, earned, and paid channels to deliver real results.

OPERATION PLANNING

Partnering with customers and clients to build internal networks that support one another and social business.

NOTICE & ENGAGE

Noticing and understanding customer insights, while analyzing competitor conversations, and building one-to-one customer communications.

CONTENT DEVELOPMENT

Creating story-driven copy, video, and visual content, based on social data analysis, that unifies social communications pillars.

COMMUNITY MAPPING

Building communities and managing conversation across all channels to create long-term value and sustainability.

SOCIAL ADVERTISING

Creating and engaging in paid social advertising strategies to increase reach and drive to desirable consumer demographics

ANALYTICS & REPORTING

Tracking activities and interactions across all social channels and the brand platform to provide real-time data that drives marketing efforts.

CREATIVE DEVELOPMENT
BRINGING THE CAMPAIGN TO LIFE

With The perfect plan firmly in place, we stretch across all possible interaction points to maximize impact. Campaign plans and strategy provide an overview for message communications, define content production, and schedule the project for exciting and intriguing communications that capture consumer interests on a day-to-day basis.

CREATIVE DEVELOPMENT
BRINGING THE CAMPAIGN TO LIFE

With The perfect plan firmly in place, we stretch across all possible interaction points to maximize impact. Campaign plans and strategy provide an overview for message communications, define content production, and schedule the project for exciting and intriguing communications that capture consumer interests on a day-to-day basis.

ACTIVATION & BEYOND

With The perfect plan firmly in place, we stretch across all possible interaction points to maximize impact. Campaign plans and strategy provide an overview for message communications, define content production, and schedule the project for exciting and intriguing communications that capture consumer interests on a day-to-day basis.

ANALYZING & OPTIMIZING

As the new campaign takes off we continually measure content performance and conversation across all channels. The data we collect provides real-time information that helps us optimize KPI’s in relation to marketing objectives. We monitor the campaign in daily, weekly, and monthly increments. Then adjust the campaign actions to fuel optimal growth and to plan future marketing activities.

IMPORTANT RESEARCH TOOLS

We utilize access to all of the latest and greatest research tools, ranging from attribution modeling to retail and POS data to refine our strategic direction.