STRATEGY
@SPACESTREAM

Planned branding that delivers measurable and foreseeable growth.

STRATEGY
@SPACESTREAM

Planned branding that delivers measurable and foreseeable growth.

OUR POV

“To grow your business… What should we do and why?”

Spacestream answers this question through consumer research, strategic planning and by identifying challenges to enable businesses to think, act, and communicate more effectively in an always-connected world.

To effectively do this we have built our strategy team around a deliberately eclectic mix of research consultants, brand strategists, communication planners, service design experts, search analysts and social strategists.

OUR POV

“To grow your business… What should we do and why?”

Spacestream answers this question through consumer research, strategic planning and by identifying challenges to enable businesses to think, act, and communicate more effectively in an always-connected world.

To effectively do this we have built our strategy team around a deliberately eclectic mix of research consultants, brand strategists, communication planners, service design experts, search analysts and social strategists.

EXPERTISE

Consumer Segmentation
Market & Growth Strategy
Service Design Strategy

Consumer Path Mapping
Communication & Content Planning

Brand Strategy
Campaign Development

BRAND PRACTICES

We help brands build their way to the top by focusing
on five core business practices.

ROUTE TO BRAND SUCCESS

To chart a route towards future success and growth, we implement a three-stage process visualized below. Each stage includes a variety of important milestones.

IDENTIFY HIGH VALUE CHALLENGES

Our strategic engagements begin with analysis of known challenges and recognition of what defines success in overcoming these. The goal of this is to create alignment between client and Spacestream and to clarify the central
problem to be solved and charted. 

CONSUMER RESEARCH

We seek and perform research regarding the target demographics to give us a clear view of our audience’s thoughts, feelings and behaviors. This understanding of what our consumers say and how they act shapes the creative process for the entire project and allows us to develop the brands message accordingly.

BRAND IMPACT ANALYSIS

Spacestream begins the process by measuring the reach and impact on the world and industry using specific analytics. With a firm grasp of the company’s unique value-creating characteristics and industry impact we develop a data-informed, diagnostic to help measure the brand’s current & potential market performance across all channels.

COMPETITIVE MAPPING

We thoroughly review the brands competitors and the industry
landscape to map out and identify market opportunities.

STRATEGY PLANNING

Next we map the brand’s presence and behavior across the entire consumer pathway, and develop a vision of its future growth and transformation.

BRAND STRATEGY

The Brand Strategy is the central unifying idea against which a brand can act. This strategic vision gives the business a clear direction forward by singling out the highest value opportunities and mapping how different business segments will contribute to a consistent consumer experience.

CREATIVE & COMMUNICATION ARCHITECTURE

A creative guide represents the core brand personality to provide a launching point for creative design development. This, along with structured communications architecture, will guide the brand message and content creation to maintain a consistent brand image and voice across all media.

BRAND FORESIGHT

Looking forwards and planning for what is ahead helps the brand fulfill its purpose, foster direct and relevant relationships with customers, and makes efficiently scaling the business painless. Collectively, these interactions create brand recognition and trust, building a relationship with customers while helping the business grow effectively.

GROWTH GUIDANCE

As creative development and mapping reaches completion, we create a detailed milestone oriented plan to help keep the brand moving from its current state to the desired future state. Specific milestones, and tracks are created to allow the business to weigh the level of effort and ROI.

The new brand system is executed, component by component, across all specified channels. Spacestream continues to optimize each channel in real time – establishing a new market presence where the brand makes deliberate actions and impact, even in the face of market dynamics.